Our Accountex 2023 experience

You may have noticed our recent communications about Eureka Solutions exhibiting at Accountex. Well, now that the dust has settled on Accountex 2023, we would like to share with you our experience of the event.

Our NetSuite experts, Matt and Richard, ready for day one.

What is Accountex?

If you’re hearing of this for the first time, Accountex is the No1 Accountancy & Finance Conference and Expo in Europe. Offering thousands of accounting and finance professionals the chance to meet a multitude of brands offering technology and solutions that can transform their businesses.

But it’s not just about sourcing new technologies. Accountex hosts over 200 educational seminars, helping visitors better navigate the fast-moving world of finance and accounting.

This year Accountex was held in the ExCel London. And we were delighted to be one of those exhibiting at the event.

Our Experience

With previous experience exhibiting at Accountex and understanding the type of personnel in attendance, our focus for the event was to promote our NetSuite offerings and integration solution, Besyncly.

Having been a NetSuite partner since 2012 and a leading partner in the UK for new NetSuite implementations we were keen to share our expertise with the Accountex crowd.

Having not exhibited at an event post pandemic, admittedly we were uncertain on how successful it would be.

Are business exhibitions still a good opportunity for SaaS businesses? Will there be as many people interested in visiting since the pandemic? 

We can confirm that yes, exhibitions are still a good opportunity and yes, many people will be visiting the event. The event hall and exhibitor stands were bustling from start to finish, completely exceeding our expectations.

In fact, according to a LinkedIn post by Caroline Hobden, the event welcomed 10,251 attendees. A 28% increase on 2022 and a 13% increase on their previously biggest show in 2019.

With the number of exhibitors at the event our team done a fantastic job in raising awareness and generating interest in our NetSuite products and Besyncly solution. Our team were able to engage with several interested parties, which we hope we can begin a successful journey with. The team’s technical knowledge of NetSuite gave visitors a unique insight into the capabilities of the world’s no 1 Cloud ERP.

The event also gave us an opportunity to catch up with some of our partners. Our team were grateful to chat with Workiro, Sage, and Infinet Cloud, who were all exhibiting. Helping strengthen our working relationships.

Our NetSuite Sales Consultant Matt and resident golf professional, Jamie.

Final thoughts for Accounting and Finance professionals?

If you are seeking new tech to boost your current business, Accountex is well worth a visit. There are few places you can connect with industry leading brands and unique start-ups all under one roof.

Although with over 200 exhibitors all vying for your attention it can be a bit overwhelming. So, it is worth planning your visit and understanding which exhibitors you would like to engage with beforehand.

But if you have no plan in mind there’s plenty of unique brand experiences and free goodies to get your hands on!

Our putting challenge was harder than it looked.

Final thoughts for Potential Exhibitors?

If your product/service is the perfect fit for finance professionals, then Accountex does provide a massive opportunity to reach many active buyers within a short period of time.

If considering exhibiting in the future here’s some tips to make the most out of it:

It’s key to stand out. With so many exhibitors it can be easy to get lost in the crowd. Try creating an immersive brand experience!

Get the right stand location. From general observation, stands front facing and closer to the door received much more foot traffic. This could help maximise brand exposure.

Create a comfortable environment. If you’re consulting or demoing, create a space where potential clients can sit and chat comfortably without feeling rushed. Many exhibitors offered comfortable sofas and free coffee, making them more approachable.

Network! Accountex isn’t just about promoting your brand/product, it’s a great networking opportunity. Engage with other exhibitors on the day. It could lead to potential partner opportunities or at the very least more market knowledge and ideas.

Summary

Although any tangible business results from the event will become more apparent soon, the management and organisation of the event, coupled with the number of attendees offered a fantastic platform to engage and create relationships with plenty of finance and accounting professionals. We would highly recommend Accountex to anyone looking to visit or even exhibit and would like to that all those who took the time to visit our stand during the event.

If you seen us at this year’s Accountex and are interested in our products and services, then please don’t hesitate to get in touch.