Managing Increased Demand

It is no stretch to say that 2020 was not the year many were expecting. With the continuation of lockdowns and social distancing most businesses have been greatly affected in one way or another and have been forced to continually adapt their business strategies in order to combat the strain brought on by the current pandemic.


As the public have adjusted to the new normal of social distancing, we have seen a drop-off in brick-and-mortar shopping. What this does mean however is that buyers and businesses are shifting to online methods of buying and selling.


Essential Retail suggest that online retail sales have risen dramatically in March, with a 74% growth in average transaction volumes compared with the same period last year. Whilst an increase in demand online is the news online retailers want to hear, many will struggle to manage the demand due to home working, depleted workforce, or time-management.


With our data integration product Cloud Data Exchange, this will no longer be a worry!


The primary issue faced when managing increased demand is order processing. Many smaller online retailers will manually transfer order information from their ecommerce site into their accounting or other business software. With a sudden influx in orders those processing the orders will be left overwhelmed, performing hours of manual data transfers which will in turn lead to longer fulfilment times and unsatisfied customers. Cloud Data Exchange can automate this entire process enabling staff to effectively manage their workloads and focus on other business aspects.


Cloud Data Exchange also completely removes human errors! Manually inputting customer orders and data will leave you vulnerable to errors, further damaging customer reputation. For instance, imagine you have received an online order and upon inputting this into your financial software or order fulfilment system the product details are incorrect, potentially leading to the wrong item being sent to the customer not rectified. With the ability to automate stock transfers and orders between your ecommerce channel and other business systems you’ll never need to worry about errors impacting majorly on your brand reputation or harming your ability to retain customers.


So, what exactly is Cloud Data Exchange?


Cloud Data Exchange is a piece of software produced by our award-winning Sage developers to tackle businesses integration issues. The cloud-based tool allows you to connect your current CRM, ERP and E-commerce systems with ease. Cloud Data Exchange removes the cumbersome process of manual data entry between many popular platforms such as eBay, Shopify, Magento, WooCommerce, Salesforce and Amazon, Sage and more, freeing up time for you to push your business forward.


This solution can host multiple integrations, giving businesses the freedom to share data between each of their systems, allowing for greater efficiency and the removal of human error.


Especially during high demand using Cloud Data Exchange will allow you to benefit from the following:

  • Eliminate manual data entry such as orders, stock, customers and shipping data; saving time, money and removing human errors.
  • Transfer orders and customer information between your ecommerce channel and ERP systems such as Sage, NetSuite, Xero and QuickBooks.
  • Maintain accurate stock information ensuring your customers never face an ‘Out of Stock’ message.
  • Real-time pricing to ensure your customers are receiving consistent, up-to-date information across your platforms.
  • Coordinate all your ecommerce sales at once by integrating multiple systems.


Performing hours of manual data transfers is not a process many businesses can afford. The more time invested in manual processes the less time you have to drive your organisation forward. Failing to integrate your business systems with your e-commerce platform could leave your business stagnant during these testing times. To find out more about what Cloud Data Exchange can do for you, and to discover more about the benefits of integrating your business systems visit or contact us for more information.