How can Hospitality Businesses Streamline Solutions With the Cloud?


The hospitality industry is currently thriving, and with the UK’s leading independent hotel management groups seeing their portfolios grow rapidly during 2017, it looks like the industry will continue to grow from strength to strength. However, this growth isn’t without its ongoing pressures from customers, and business need to turn their attention towards how to stay competitive. In order to thrive in 2018, the hospitality industry needs to adopt the latest technologies and optimise their customer service offerings by streamlining their processes.


Storing, utilising and assessing customer data is vital for hospitality businesses of all sizes and in order to do this, businesses should consider migrating their systems to the cloud. By following the simple process of moving to the cloud, companies can run their systems with nothing more than access to a browser and an Internet connection. Cloud technologies can offer a range of benefits, from increased security of a business’ operations, to higher accessibility of the systems, to reduced energy usage through eliminating the need for on-premise hardware, reducing both overall server and electricity costs. Cloud computing can not only help businesses to streamline solutions, but can also generate huge cost savings.


Ensure Reliability

2018 is predicted to be an exciting year for the cloud, with more companies than ever realising the importance of digital transformation and moving their infrastructure to the cloud. The technology provides companies with a great deal of reliability and cloud providers have multiple fallback and redundancy options, ensuring that if an entire data centre fails, the business would not suffer any disruption to its service. It is important for the hospitality industry to avoid risks that could affect its customer service offering and the cloud allows businesses to ensure that their customers will always have a seamless journey.


Streamline Infrastructure

Cloud-based systems are designed to meet the needs of modern businesses and are built to scale up and out unlike  legacy systems. The cloud systems available today are designed for integration and can be easily synced with the online marketing, CRM and accountancy platforms often used by hospitality businesses. Providers can now offer new systems that can be tailored to the requirements of the business, whether it be from the most basic front desk needs to further add-on options.


The technology enables businesses to simplify and streamline their day-to-day processes such as checking-in and out, which has previously been carried out manually. Unlike older systems, cloud technology can be adapted to the ever changing needs of the hospitality industry and as more people are starting their customer journey online, it is important than ever for businesses in the sector  to stay updated and remain competitive.

“Through saving time and money, businesses can turn their attention back towards their guests through focusing on marketing activities and improve the overall customer experience.”


Reduce Costs

One of the greatest benefits that cloud computing has for the hospitality industry is that businesses no longer have to concern themselves with the cost and effort of running local servers. Companies are now able to rent applications or resources from a cloud provider and are able to scale up, or cut back, on resources as the requirements of the business change. Cloud services can also be set up within a matter of minutes, whereas local server infrastructure could take weeks to install.  The ability to take on applications as and when the business changes ensures that companies do not spend significant amounts of money on expensive equipment that would remain idle for long periods of time.


Through saving time and money, businesses can turn their attention back towards their guests through focusing on marketing activities and improve the overall customer experience.


Keeping Your Data Safe

Security concerns of the cloud can often be an obstacle when deciding whether to adopt the technology, especially when exploring public cloud services. Private cloud should therefore be considered as, when the business maintains its own infrastructure, companies must conform to strict data protection regulations. With GDPR coming into full force in the next few months and the security of customer data becoming a hot topic, it is essential for businesses to ensure that their applications are highly secure. Complying to these standards can ensure that businesses keep ahead of their competitors.


There are real benefits to be had be by deploying cloud systems, as they offers simplicity, flexibility and scalability. With more companies than ever realising the importance of the cloud, it is vital for the hospitality industry to also begin adopting cloud technologies and benefit from the reliability and security that comes with cloud technology.